"Just fun with our friends," Le Batard said. Today's Mystery Crate episode featured question's from the show's Reddit community, one of which was what success would look like for the new venture. From the outside, it appears Le Batard is diving in headfirst to his role as a creator and is relying in Skipper to handle the business side. It remains to be seen what a model like this means for the written word, which figures to be an important part of company going forward, as both men have an affinity for journalism in that form. I think there's going to be an opportunity for somebody else to make that content that complements the sports experience, that connects it to the culture and the society of our country and the world." I think that you're entering a place that a lot of the traditional sports media companies are - I think to a degree beyond what is necessary - they want to stick to sports and only the sports events. "Sports really, really matters to people and I think when you go on these services you want to see more sports. "I think that lots and lots of these companies and platforms don't know that they need more sports," he said. He elaborated on the opportunity here, as more and more players get into the game. Selling freelance content is the very definition of living on the edge as so many creatives can tell you, though very few have someone with the connections and track record of Skipper to figure it all out. Based on these comments, it does not appear there will be a central hub for all tentacles of this operation. This is important definition for the people like myself who were envisioning Meadowlark to set out and explore a trail parallel to what Bill Simmons did with The Ringer. He believes that there is currently a great need for that right now, which will only increase as sports follow the lead of music and entertainment, which have become more focused on streaming services - a lesson learned in his current position at DAZN, where he's tasked with finding sports programs to support the live rights portion. Skipper pointed out that while it's easy to identify who makes the best animated work (Pixar, in his mind), it's more difficult identify the premier independent creator of sports content. The standard-bearer for what it means to create sports content." In doing so, and in creating a pipeline of those projects, executing them, selling them, we want to become known as the supplier of choice. What we want to do is to sell them to third parties. "We are not, however, going to publish them on a platform that's called Meadowlark. We want wherever great stories are, we want to tell them in a multitude of genres. (It) could be documentaries, could be feature stories, could be books. Could be scripted and unscripted, reality or dramatic, or comedic episodic content. Whether that be your radio show, the Le Batard & Friends podcast, Highly Questionable television show. What we're going to do across all genres of sports (is) try to create best-in-class content. That company's going to be focused - at least initially - on sports content. "If we want to simply describe what we're doing, we're forming a company. "I've been asked if this was a venture or an adventure and I believe it is, in fact, both," Skipper said.
In today's installment, Skipper offered new details on the plans for Meadowlark Media, including a new piece that may change some existing conceptions.
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Much of the focus has been on finding a landing spot for what used to be a terrestrial radio show, which Skipper himself has identified as Job One in a conversation series with Le Batard, which is two episodes into at least a four-episode order. Two, it's objectively interesting to see what the pair is cooking up. A reasonable person would give up their non-round-number wedding anniversary celebrations to chase down the latest lead. One, there are many clicks to be had in the pursuit of scoopage. Sports media reporters' coverage of the John Skipper- Dan Le Batard partnership has predictably become show fodder in podcast form, and interest shows no signs of abating for a few reasons.
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